Herausforderung
The client needed to expand their product portfolio and define innovative business models to stabilize and increase self-financing shares. Addressing this challenge required combining creative ideation, rigorous validation, and strategic alignment with market trends.
Unser Ansatz
We designed and managed a comprehensive innovation process with a special focus on integrating generative AI to minimise time and cost requirements:
- Market Insights and Portfolio Analysis: Conducted in-depth research on market trends, competitive dynamics, and untapped opportunities within the existing portfolio.
- AI-Powered Ideation and Validation: Leveraged generative AI to generate and refine business ideas, simulating target audience personas for validation.
- Focus Group Testing: Engaged real-world stakeholders to validate and optimize proposed business models.
- Optimised Execution: Adopted an AI-first methodology to enhance efficiency across all project phases, from ideation to implementation.
- Evaluation and Recommendations: Prioritized ideas based on revenue potential, implementation effort, and risk, delivering clear next steps for the client.
Unser Beitrag
Our contributions to the project delivered tangible value across multiple dimensions:
- Innovation: Generated business models that secured and potentially increased sales and contribution margins.
- Efficiency Gains: Reduced project duration and costs thanks to AI-optimized processes.
- Validated Solutions: Tested ideas through AI simulations and focus groups to ensure market fit.
- Future-Proofing: Empowered the client to take the first steps toward becoming an industry leader in AI-driven innovation, laying the foundation for sustained growth.
